A Talk Is Bigger Than a Tweet
Learn one thing about Twitter: it is a unique medium of 140 characteror less communications. It's like the haiku of the real-time Web. If
what you have to say is often longer than those 140 characters, maybe
you're using the wrong medium. Dig this. When you're at a large conference with (say) 20 people live
tweeting every interesting sentence from every speaker, are you
thinking about your audience? I seriously hope not, because you're
often delivering them a bundle of jumbled thoughts. And when you start
retweeting each other, and then people not at the conference start
retweeting *that* everything stops being real-time and becomes
wrong-time. We don't yet have filters and interfaces that can make
sense of this stuff. Dig this too. There are alternatives. While celebrations of YouTube
and Twitter happen at dedicated events, you're overlooking less-used
social technologies with great features, like Viddler and Posterous.
Look at my last few Posterous posts: they were from a conference I
attended. But instead of burying my nose in my BlackBerry for two
days, I listened and took notes, and when I saw something worthy of
250 or so words, I wrote a short post for Posterous and pushed the
info to Twitter, Facebook, Blogger, Xanga, Plurk, and more. What's up. Experiment with Web 2.0 technologies. Think about your audience. Do
what's valuable for your community. Engage.
Comments (4)
-Providing information to others inside/outside the event
-Creating opportunities for self branding
-Finding new relationships inside/outside the event
-promoting the event itself
-promoting services or products related to the event
I'm far from an expert, but those are the things in my mind if I attend an event. One can also create some of the same content roles by just listening to the event through social media and not actually attending.
Your post made me re-think a couple of of things about my past strategy. First, you are spot on about engaging with info and people around you. Being there has a huge benefit, and you give that up if you don't interact. Second, if your online connections are diverse you are not providing value to many folks through twitter.
Following the logic in your post. I might add things like focused blog posts and more strategic twitter use to my strategy. It would also be interesting to bundle content together through live blogging the event. I might try to keep a posterous post open and combine this with a few tweets. Add some self created and borrowed video and you have a powerful combination. This would have been great during some of the sessions from last weeks Web 2.0 conference, had I been there.


With the sheer number of interesting conferences being reported on through social media, I also find it hard to simply keep track of what conferences are being tweeted. There are lots of hashtags floating around with the particular conference they represent not always being very obvious. I'd like to see better use made of hashtag registries to help readers avoid digging through piles of tweets using a particular hashtag to figure out what it represents.