Nov 1
marketers need to be part of the conversation, and how even the White
House needs to be more authentic and transparent and participatory, it
strikes me that one major group of organizations is not really like
that at all - the social media companies. Why aren't companies like Twitter, Facebook, Tumblr, StumbleUpon,
MySpace, YouTube, and so forth blogging? Why don't they have short
podcasts or vlogs that are must-watch and generate lots of word of
mouth? Isn't that the "new marketing" I keep hearing about? I guess
Kevin Rose of Digg has Diggnation; I'll give that credit as a
corporate-branded video blog. But where are the others? Seriously,
how much would people love a once-a-week post from Zuckerburg? Or
someone walking around Twitter with a Flip doing quick interviews? No, I think the people that control the very tools that empower us to
be open and transparent communicators are themselves largely closed
and obscured from the public. What are the implications of that for
us? And who am I missing? Which social media companies have truly
informative, transparent, valuable blogs for their communities?
Why Don't Social Media Companies Have Good Blogs?
For all the talk of how every person is a brand that needs a blog, howmarketers need to be part of the conversation, and how even the White
House needs to be more authentic and transparent and participatory, it
strikes me that one major group of organizations is not really like
that at all - the social media companies. Why aren't companies like Twitter, Facebook, Tumblr, StumbleUpon,
MySpace, YouTube, and so forth blogging? Why don't they have short
podcasts or vlogs that are must-watch and generate lots of word of
mouth? Isn't that the "new marketing" I keep hearing about? I guess
Kevin Rose of Digg has Diggnation; I'll give that credit as a
corporate-branded video blog. But where are the others? Seriously,
how much would people love a once-a-week post from Zuckerburg? Or
someone walking around Twitter with a Flip doing quick interviews? No, I think the people that control the very tools that empower us to
be open and transparent communicators are themselves largely closed
and obscured from the public. What are the implications of that for
us? And who am I missing? Which social media companies have truly
informative, transparent, valuable blogs for their communities?
Comments (3)
Nov 01, 2009
Adriel Hampton said...
Twitter's blog seems to pop into the mainstream whenever they launch a feature that people are upset about. And at those times, it's not particularly transparent. Are corporations getting a bill of goods? Maybe all people want is 13 donuts, not a baker's blog.
Nov 01, 2009
George Roberts said...
Posterous? Sort of. And, Zuckerberg is active and out there on FB.
Nov 02, 2009
Mark Drapeau said...
Posterous? Zuckerberg on FB? Low standards. The friggin TSA has a better blog than Twitter, Posterous, Reddit, any of these companies.
